Zee5 Intelligence Monitor has revealed the results of its recent survey that aimed to analyse the factors influencing the gaming landscape i...
Zee5 Intelligence Monitor has revealed the results of its recent survey that aimed to analyse the factors influencing the gaming landscape in India. Called the Online Gaming Consumer Insights and Trends report, it highlighted key trends that hint towards the future of India’s online gaming segment.
Zee5 Intelligence Monitor report: DetailsThe report noted that non-metro and smaller cities were becoming the new hotbed for gaming, with these cities showing higher growth. 63% of non-metro users played over five times a week. Further, 39% of users showed a preference for online fantasy sports games. Further, 40% of respondents were likely to make in-app purchases.
59% of the respondents said that they played online games. This included 57% of the female and 60% male audience. The report noted that 58% of the users had over 3 games on their phones.
Speaking of the gender breakup, 72% of male users said that they preferred playing fantasy sports, or multiplayer games. These include titles such as Dream11 and Call of Duty. On the other hand, 46% of the female audience said that they preferred casual games such as Candy Crush, or Ludo.
The lockdown also saw a sharp increase in the respondents' gaming habits. 50% said that they saw an increase in their gaming habits over the lockdown, while 53% said that they played online games over 5 times a week.
Further, the report noted that non-metro and smaller cities were becoming the new hotbed for gaming, with these cities showing higher growth. 63% of non-metro users played over five times a week. Further, 39% of users showed a preference for online fantasy sports games.
Interestingly, it seems like TV and OTT platforms are prominent influencers towards the consumption of online gaming. The report notes that one out of two gamers are likely to try a new game after watching an advertisement for it. Further, two out of five respondents stated that they were more likely to make in-app purchases. This could either be towards in-game progression or simply to enjoy an ad-free gaming experience.
Also read: From Leisure To Living: The Gaming Scene In India
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